FIFA запускает собственный блокчейн на Avalanche

On May 22, 2025, the International Football Federation (FIFA), the most famous sports organization in the world, announced the launch of its own layer one (L1) network based on the Avalanche blockchain (AVAX token). According to the Avalanche’s official website, the move comes as part of FIFA’s Web3 strategy to build a digital infrastructure to engage with an audience of more than 5 billion fans worldwide.

Details of the FIFA Blockchain project

FIFA Blockchain is a customized layer 1 network designed to support digital collectible assets and new forms of fan engagement. The first step will be the migration of the FIFA Collect platform, FIFA’s official service for digital collectible tokens (NFTs), into the new ecosystem. Going forward, the network will be the basis for a range of digital products, including unique fan experiences and exclusive access to events.

The development of FIFA Collect is led by Modex, a long-time FIFA partner with extensive experience in Web3 solutions. According to Modex CEO Francesco Abbate:

“This move allows us to deliver unique digital collections and immersive experiences for fans, backed by speed, scalability and EVM compatibility.”

Why Avalanche?

FIFA selected Avalanche due to its architecture, which enables the creation of independent Layer 1 networks with high throughput, low latency and full management control. At the same time, the network remains fully compatible with the Avalanche ecosystem and the Ethereum Virtual Machine (EVM) standard. Key benefits include:

1. Subsecond transaction finalization;
2. Minimum commissions;
3. Resistance to network congestion even during major events such as World Championships.

These characteristics make Avalanche an ideal platform for FIFA’s global audience, especially during peak times such as major tournament launches.

Implications for Avalanche and the cryptocurrency market

The launch of FIFA Blockchain marks a significant milestone for Avalanche, confirming its ability to support high-performance networks for large organizations. It also highlights the growing interest of traditional institutions in Web3 solutions that can scale and provide a seamless user experience for billions of people.

Opinion and prospects for the FIFA blockchain

In my opinion, FIFA’s transition to its own blockchain is not just a technological step, but a strategic decision that can change the way sports organizations interact with fans. Using Avalanche guarantees high performance and availability, which is important for the global scale of FIFA. However, the success of the project will depend on the extent to which FIFA can offer fans unique products and integrate blockchain into the daily fan experience.

News highlights:

• FIFA launches its own Tier 1 network powered by Avalanche.
• The FIFA Collect platform is moving to a new ecosystem with improved performance and compatibility.
• The project is supported by Modex, FIFA’s Web3 partner.

Disclaimer: The information in this article is for informational purposes only and does not constitute legal or investment advice. CryptoInside is not responsible for any losses associated with the use of this information.